ABOUT US
With a heritage dating back 115 years, Samsonite Group S.A. together with its consolidated subsidiaries (the "Company"), is the world's best-known and largest travel luggage company and a leader in global lifestyle bags.
- 1910
- 1941
- 1956
- 1973
- 1974
- 1986
- 1993
- 1997
- 1998
- 2000
- 2005
- 2008
- 2011
- 2012
- 2014
- 2016
- 2017
- 2018
- 2020
- 2021
- 2022
- 2023
- 2024
- 2025
Samsonite was founded by Jesse Shwayder in 1910 in Denver, Colorado, and began business as a trunk manufacturing company. Over our history, we have remained true to our core values of strength, durability and innovation, developing and widely commercializing numerous innovations in luggage, establishing key industry trends and adapting to evolving consumer needs.
We are principally engaged in the design, manufacture, sourcing and distribution of luggage, business and computer bags, outdoor and casual bags and travel accessories throughout the world, primarily under the Samsonite®, TUMI®, American Tourister®, Gregory®, High Sierra®, Kamiliant®, Lipault® and Hartmann® brand names as well as other owned and licensed brand names.
Before 2012, the Company’s business was primarily centered on the Samsonite brand, focused largely on travel luggage, and distributed principally through the wholesale channel. Over the last several years, the Company has strategically diversified its business in order to reduce its reliance on any single brand, market, channel of distribution or product category, and in line with the goal of not just building a bigger business, but a stronger one as well. Today, the Company has a more balanced business, built around a portfolio of diverse yet complementary brands and offering its customers a competitive mix of products sold through multiple distribution channels.
Our products are sold in North America, Asia, Europe and Latin America through a variety of wholesale distribution channels, including department and specialty retail stores, mass merchants, warehouse clubs and e-retailers; our company-operated retail stores as well as through e-commerce.
1910
The Shwayder Brothers, the Company’s original founders, manufacture robust wooden trunks.
1941
The Samsonite brand first appeared on the Streamlite suitcase, an innovative luggage line made by covering wooden frame with vulcanized fibre. The name “Samsonite” was chosen to stress the brand’s core values of strength and durability by taking its name from the Biblical character Samson, renowned for his strength.
Our core brand, Samsonite, is one of the most well-known travel luggage brands in the world and has been central to the growth and success of our business since it was first introduced in 1941.
1956
The jet age brought about the launch of Samsonite’s innovative lightweight luggage. For the first time, wooden box construction gave way to a shift toward lighter materials, initially magnesium and ABS.
1973
The Samsonite Swirl logo was introduced, its four leaves standing for design, development, market research and publicity and also highlighting Samsonite’s presence on four continents.
1974
The first Samsonite suitcase on wheels was introduced as part of the Silhouette product line, representing a revolution in comfort and convenience for travelers.
1986
Samsonite launched the award-winning Oyster, a hardside suitcase with an injection-molded plastic frame rather than a metal frame, making it Samsonite’s lightest case yet.
1993
We acquired American Tourister, Inc., based in Providence, Rhode Island. This enabled us to market products under two of the most well-known and respected brands in the luggage market.
1997
Samsonite introduced the Ultra Transporter — the first upright case with a balanced four-wheel system that allowed the traveler to push or pull their luggage.
1998
The first Samsonite aluminium product, Xylem™.
2000
Four-wheel Samsonite Spinners were introduced, improving mobility and convenience for travelers.
2005
The first suitcase with a multi-point lock system.
2008
Cosmolite: made of the innovative Curv® material. Resulting in the strongest and lightest Samsonite suitcase ever.
2011
In June 2011, Samsonite completed its initial public offering, listing its shares on the Main Board of The Stock Exchange of Hong Kong Limited (stock code: 1910.HK).
2012
Acquired the High Sierra and Hartmann brands. High Sierra's products are targeted at active lifestyle consumers including outdoor enthusiasts, skiers and snowboarders, adventure travelers and students. The Hartmann brand, founded in 1877, is recognized as a mark of quality among American luxury consumers and its products appeals to business and leisure consumers alike.
2014
Acquired three brands: Lipault, a French luggage brand known for its functional and fashionable products, aimed at women; Speck, a U.S. company which designs and distributes slim protective cases for personal electronic devices; and Gregory, a leading provider of premium technical backpacking, mountaineering, and trail running products and accessories. Founded in 1977, Gregory is a pioneer in its field, well-known for setting performance standards in terms of the innovative design, ergonomics, high quality and durability of its products. The Speck brand was divested in 2021.
2016
Acquired TUMI a leading global premium lifestyle brand offering a comprehensive line of business bags, travel luggage and accessories. Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, TUMI is committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.
2017
We acquired ebags, the market leading e-commerce platform for luggage and backpacks in the U.S.
2018
Launched Recyclex™, our innovative fabric made from 100% post-consumer recycled plastic bottles.
2020
Samsonite marked its 110th anniversary with the launch of “Our Responsible Journey”, our new global sustainable strategy to become the most sustainable lifestyle bag and travel luggage company in the world. As well as continuing to design products that last, we are also committed to the increasing use of recycled materials; reducing our impact on the planet; and protecting and enriching our people, partners and the communities that help make our business such a great success.
Launched the Samsonite Proxis™ hard-shell suitcase collection. This is the first travel collection utilizing Roxkin™ – an innovative, patented luggage material that is remarkably strong and light, and is also recyclable.
2021
Always devoted to inspiring travelers with the best innovations and committed to a sustainable future, Samsonite will keep on walking “Our Responsible Journey”.
2022
Established brand development and sourcing hub in Singapore to drive Samsonite’s sustained growth in Asia, strengthen our global operations, and position the Company for long-term success.
2023
In 1933 Sol Koffler, the founder of American Tourister, designed a quality suitcase at an affordable price in Providence, Rhode Island (USA). 90 years later American Tourister has become one of the most trusted and recognised global brands with presence in more than 120 countries and a collection of light, colourful and durable suitcases and backpacks.
2024
Samsonite takes travel innovation to new heights with Proxis™ Space Launch by sending its lightest-ever suitcase, Proxis™, to the edge of space reaching a height of over 130,000 feet. Featuring Samsonite’s groundbreaking Roxkin™ outer shell, Proxis™ returned to Earth fully intact, demonstrating Samsonite's commitment to both durability and forward-thinking design.
2025
Samsonite 115th Anniversary
Since its formation in 1910, Samsonite has been manufacturing premium quality luggage and durable bags to meet the needs of travelers and commuters everywhere. It has led the industry in using new materials, creating iconic designs and providing even more comfort. Along the way, there have been a number of notable ‘firsts”, as part of its tradition of innovation.
Samsonite Launches Paralux™ Collection Worldwide
Introducing 2025 Red Dot Design Award winning Samsonite Paralux™ Collection — thoughtfully engineered for travelers who value design, efficiency, and sustainability. Merging exceptional organization with sustainable innovation, the Paralux™ collection perfects the art of packing, redefining what it means to pack with purpose.
TUMI 50th Anniversary
2025 marked TUMI's golden anniversary and 50 years of innovation in the pursuit of perfecting journeys near and far.
Made for you since 1975, what started with leather bags has evolved through the decades. Endless innovations later, and the brand's ethos remains the same: every zipper, handle, and wheel is inspired by your life on the move.
